Growth Leader & Product Designer
My superpower is getting ideas off the ground while creating a unified design practice.
Having built two amazing SaaS design teams, I know how to inspire product orgs to embrace craft while shipping results with urgency.
Story origin
Writing film music for Hans Zimmer taught me the power of storytelling. That thread continued throughout my maturation as a designer & product leader.
By creating space for designers to do their best work, I'm able to supercharge the output of product orgs.
Mechanics
Designing for the trades taught me that digital tools must be as reliable and easy to use as a hammer — placing purpose at the center of the product design & UXR process.
Ease
Discoverability / Operability / Predictability / Accessability
Utility
Purpose / Impact / Capability / Relevance / Value
Scalability
Depth / Repeatability / Breadth / Maintainability
Profitability
Usage based / Seat models / Transaction fees / Paid upgrades
Integrated UXR
More effective research leads to more accurate problem framing which allows the solution to come into focus that much quicker when transitioning to designing screens.
01
Problem framing
Design is valuable as a research and targeting tool, but in some cases, the lines have become blurred between ideation and execution. Having a Design Brief in place helps the designer understand problem scope, thereby increasing the accuracy initial design rounds.
02
Scope definition
While Product Management needs to balance delivery speed with feature scope, Product Design needs to balance usability, fidelity, and delight. This means that when functionality is defined by Product Management, then the mechanics of how that solution functions are often the responsibility of Product Design.
03
UXR + QA feedback
It's critical to have multiple checkpoints that continually assess if the team is hitting the mark, ensuring any basic premises of what’s been built do not have improper levels of immunity. By integrating UXR throughout the process, teams can combat any sunk cost fallacies by setting the expectation that what's been built may need to change prior to a proper release.
04
Staging & release
The goal is to expedite the feedback loop so that we can spot any translational friction between the design and development stages much earlier. AI-native flows are well suited to mitigate these discrepancies since designers can literally see the output of the code generated by their designs. This new frontier will allow us to refine how staging intersects with pre-flight release refinements.
Enabling talent