From Series A to IPO: Building, Scaling, & Leading Product Design
Building an operating system for the trades involved fine tuning the balance between field-based activies handled by a mobile tablet app & office-based functions handled by the web platform.
The office management system addressed diverse operational requirements, including customer appointment scheduling, technician deployment, supplier catalog pricing integration, and QuickBooks data export.
Doing so demanded extensive field research to map out roles and responsibilities across shops of different sizes and operational complexities.
Building a SaaS platform at a hypergrowth LA startup often meant that processes had to catch up to headcount. This provided many learning opportunities as a Design Director that oscillated between pixel work and team management.
A major design achievement was gaining leadership approval for a Design Systems Manager—a hybrid designer/front-end developer role that forged a vital link between design and engineering.
Over six months, engineering took on shared ownership of Anvil, our new design system.
This collaboration boosted our product team’s feature development velocity by 30%, thanks to streamlined workflows that saved time in both design and engineering stages.
